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Rehab & Therapy Products Review, presents a “Deck of Cards” which is a new and exciting addition to a complete marketing plan. These “Decks” are meant to be a direct mail and a direct response campaign that will help you “sell” your product and services to our 40,000 plus database of practitioners. The “Deck of Cards” is another time-tested method for your company to reach the physical therapy marketplace. Use the Deck in conjunction with your “space” advertising in our magazine and along with our “Online Web Services” and you now have a complete marketing program in place.

Making It Work!

Pressure on marketing budgets has never been greater. Advertising and rising mailing costs are problematic for direct marketers, yet lead generation is essential to sales growth and building your customer base for the future.
So the challenge is – how to tap into the power of direct mail marketing more efficiently and cost effectively? The answer is in collaborating with like-minded marketers and share the cost and create a heightened sales
environment!

Card packs first showed up in business-to-business marketing in early 50’s. Today card packs offer low-cost, high volume and predictable results to the advertiser! Thumbing through a deck of cards can be a nice relief from
advertising bombardment. When a Deck arrives, it’s like receiving a small gift that you want to open and leaf
through. It creates instant curiosity! What’s inside?

Card packs could be likened to a “Deck of Cards,” when you see one, you just can’t help the powerful impulse
to flip through it. They are easy to respond to as the practitioner does not have to apply a stamp or address an
envelope. Even easier, they can use your 800 number, fax or go to your website! They are a great way to build a customer base and it’s an easy method to test or evaluate your marketing plan!

Secrets To A Successful Card

Here are some tips...

  • A Horizontal Layout Is Best – Most recipients will not take the time to flip your card as they go through the
    “Deck.”
  • Add Color – Two color is good four is better, the more you can stimulate the senses the better your response will be. Placing a product photo is a must! Show the products benefits in action!
  • Create A Strong Headline – Make it a show stopper, use words like Free, Introductory Offer, and New!
  • Offer Alternative Ways To Respond – i.e. Your free toll number, fax or website address!
  • White Space Is Good Space – Too much copy diminishes readability. Allow your message to breathe!
  • Make It Easy To Read – Use at least 10 pt type for main lines and remember it is natural to read top to bottom and left to right! Use lowercase letters! Research has shown that lowercase letters in headlines and text are easier to read than letters that are capitalized!
  • Be Clear And Concise – It should only take 7-10 seconds to read your main points and make your offer known, any longer and you risk losing your prospect! Keep it short!
  • Include A Statement Of Satisfaction Guaranteed – This alleviates any feelings of risk. Gain their trust from the start!
  • Spark The Readers Interest – Offer a free product sample or free information!
  • Be User-Friendly – Make all of your forms easy to fill-out, and of course, having a return postage paid
    heightens your response

Rehab & Therapy Products Review’s “Deck of Cards” mails 4 times a year to 40,000 USA practitioners. We just purchased a new mailing list and merge-purged it with our current mailing list to create a “brand-new” list...many new practitioners are on our list! One Deck per office! We do not mail duplicate decks into one address unless requested! Each deck issue will have a “FREE” contest offering in it creating additional interest in opening our Deck of Cards! Two winners will receive $500 cash prizes in each deck issue!

Rates & Schedule

Cards are 3.5” x 5.5” – Live Matter is 3.125” x 5.125” – No Bleed

Issue Date
AD Closes
Art Closes
Mailing Date
February 2004
Jan 18th
Jan 23rd
Feb 15th
April 2004
Mar 22nd
Mar 26th
Apr 19th
September 2004
Aug 2nd
Aug 6th
Sept 2nd
November 2004
Oct 4th
Oct 8th
Nov 1st


Lucy Butler, Sales & Marketing
Rehab & Therapy Products Review
Magazine, Website & Card Deck
604-685-4988 fax 604-685-4951
lucy@rtproductsreview.com
www.rtproductsreview.com


ART SPECIFICATIONS

These standards have been developed to ensure consistent and accurate processing of your order. Deviations from these standards may result in delays and/or additional charges.

Platform

Darick Publishing can accept Macintosh files or PDF’s created from PC. (see below)
  • Software
    QuarkXPress, PageMaker, Photoshop (Note: Documents created in any other graphic design programs such as Illustrator, FreeHand, or CorelDraw, may be accepted but will result in additional charges and cause delays in processing of the files and should therefore be sent in early.) We also readily accept PDF or Postscript files with all fonts and images embedded.

  • Medium
    3.5” High Density or Double Density Disk • CD-Rom • Iomega Zip Disk 100/250 MB • Email files (call)

  • Fonts
    All fonts, screen and printer, used in the creation of your document and graphic files should be supplied with your files. Do not use any System Fonts in page layout documents or art files. Use only the actual font’s typeface for bold and italic text. Do not stylize fonts to bold or italic in the Measurement Palettes of any program. Font substitution may result in incorrect line endings and/or line lengths.

  • Artwork
    All images need to be supplied at 300 dpi and any line art at 1200 dpi, anything less may cause the final print to appear out of focus or grainy. For optimum results, save your Photoshop files in .eps or tiff format. Please send all placed or linked artwork, including any embedded art files.

  • Colors
    Files should be supplied in the colors in which they are to print. All colors should be in CMYK format as both RGB and spot colors will not print as they appear.

  • Support
    For any assistance please call Erik Nuber at 714-998-3185 or email erik@darickpublishing.com.

Please include a composite laser or color proof sized at 100% for each card.